ABOUT US

We make saving, investing and trading easy.

WHAT WE DO

With financial advice, diverse investments and institutional-grade technology and research at your fingertips, we help you make the most of your money. We make it easy for you to save, invest and trade the way you want.

We provide professionally managed investments or innovative tools and analytics so you can invest on your own.
Access low management fees and/or no trading fee options that help you put more of your money to work for you.
Our institutional grade technology platforms enable you to get the advice, details or trade execution you want where, when and how you need it.

EASY SERVICES TO FINANCIALLY EMPOWER ALL CANADIANS

You shouldn’t need an inheritance or a six-figure salary to access professional investments and advice. We exist to give Canadians an easy and affordable way to access the professional tools they need to build a brighter financial future, whether they’re starting with $1000 or $1 million.

Whether you’re new to trading, an experienced trader or a fund manager, we provide simple and easy-to-use trade execution services. Our powerful research tools, portfolio analytics and innovative trading platforms put you in control of your investments.

OUR TEAM

CI Direct Investing and CI Direct Trading are wholly-owned subsidiaries of CI Financial Corp., one of the country’s largest investment companies and trusted by Canadians since 1965.

Our team is made up of registered portfolio managers, financial planners, analysts, traders, software engineers and more. We work hard to deliver an easy investing and trading experience for Canadians from coast to coast.

GET STARTED.

Open an account in minutes for easy investing, direct trading, and more.

INVEST TRADE